We are thrilled to win a SILVER award in the 2017 Graphis Design Annual for the In Flanders Fields stamp.
q30 designed a stamp program to commemorate the 100th anniversary of this very poignant poem. The program was made up of a 10 stamp booklet, a 5 stamp mini pane and official first day cover.
The poppy is a powerful symbol of the war. We chose to use a photograph because the translucency and fragility of the flower set a respectful tone and allowed us to merge a black silhouette of a soldier’s head at the center of the poppy. Behind the stamp are visual references that were influenced by the poem: crosses “row on row” and larks “still bravely singing, fly”.
The design hit the right marks emotionally, but in a way that’s restrained, there are not only literal elements, but also other aspects that add greater depth: for example, how the grey and white form a cross on the Official First Day Cover. Not everyone will see that, but those who do will appreciate it. Although a bleakness pervades, there’s also strong beauty… the same elements McCrae brought together in his timeless poem.